Engaging, effective copywriting doesn’t just happen. It’s the result of a fine-tuned attention to voice, emotion, word-choice, and intention. Plus, a smack of good humor.

Cocofloss Website Sustainability Page: For most companies, sustainability is an ongoing journey, not a nonstop flight.

Email: A mythbusting approach to oral-care habits turns a snoozy topic into a tantalizing read.

Email: "Elf" humor makes an email about gift cards worth forwarding to a friend.

Email: How do you turn a simple "free shipping" email into a Valentine's Day love note? Like this!

Blog Post: "What Do Ghosts Love to Eat the Most? 7 Ghoulishly Good Recipes from Around the Globe"

Blog Post: "Soak It Up: The Happy Health Benefits of Baths"

Blog Post: "How to Get Kissably Fresh Breath"

Blog Post: "How to Make Healthy Habits Stick All Year Long"

Blog Post: "Global Penguin Society: March on with our Flightless Friends"

Packaging: Cocofloss + Cocktails = Spirited writing that encourages gifting while showcasing the floss's top-shelf quality.

Packaging: Whimsical, evocative copy suits this "rainbow" set of floss scents.

Content Strategy: In 2012, I helped Wilderness Travel analyze the best social media outlets for its customer base. We then created a client-sourced photo blog that both showcases their trips and engages travelers.