JENNICA PETERSON | Writer and Editor
Little details, big difference.
Engaging, effective copywriting doesn
t just happen. It
s the result of a fine-tuned attention to voice, emotion, word-choice, and intention. Plus, a smack of good humor.
Cocofloss Website Sustainability Page: For most companies, sustainability is an ongoing journey, not a nonstop flight.
Email: A mythbusting approach to oral-care habits turns a snoozy topic into a tantalizing read.
Email: "Elf" humor makes an email about gift cards worth forwarding to a friend.
Email: How do you turn a simple "free shipping" email into a Valentine's Day love note? Like this!
Blog Post: "What Do Ghosts Love to Eat the Most? 7 Ghoulishly Good Recipes from Around the Globe"
Blog Post: "Soak It Up: The Happy Health Benefits of Baths"
Blog Post: "How to Get Kissably Fresh Breath"
Blog Post: "How to Make Healthy Habits Stick All Year Long"
Blog Post: "Global Penguin Society: March on with our Flightless Friends"
Packaging: Cocofloss + Cocktails = Spirited writing that encourages gifting while showcasing the floss's top-shelf quality.
Packaging: Whimsical, evocative copy suits this "rainbow" set of floss scents.
Content Strategy: In 2012, I helped Wilderness Travel analyze the best social media outlets for its customer base. We then created a client-sourced photo blog that both showcases their trips and engages travelers.
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